Social media intelligence ( SMI or SOCMINT ) refers to the collective tools and solutions that allow organizations to analyze conversations, respond to social signals and synthesize social data points into meaningful trends and analysis, based on the user's needs. Social media intelligence allows one to utilize intelligence gathering from social media sites, using both intrusive or non-intrusive means, from open and closed social networks . This type of intelligence gathering is one element of OSINT (Open- Source Intelligence).